Case Study · Healthcare — Oral & Maxillofacial Surgery · Connecticut · 2025
The Facial Surgery Center
Healthcare website for facial surgery practice
Results
The Problem
The practice's existing site was a slow, dated WordPress build with poor mobile experience, no clear path to book a consultation, and a confusing service navigation. Patients researching procedures bounced before reaching the contact form, and the surgeons were losing high-intent traffic to competing practices with cleaner sites.
Our Approach
We rebuilt the site on Next.js with a calming, accessible visual system designed around patient trust. Procedure pages were restructured around real patient questions, with consistent CTAs to schedule a consultation, secure intake forms, before/after galleries, and MedicalBusiness + Physician schema so the practice surfaces in Google's healthcare results.
Tech Stack
“Our new site loads instantly and our consultation requests have nearly doubled. Patients tell us they finally understand what we do before they even pick up the phone.”
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